Participants will learn how to: manage a brand, identify factors that create strong brands, position relevantly the brand, define how a brand can impact the overall business strategy of the company, assess a brand current image and relative position in the marketplace, effectively communicate a brand internally and externally, measure the success of company's brandign efforts.

Topics:
Information collection and processing; marketing surveys; identify tasks; make decision to create a brand; marketing strategy; positioning; the birth of a brand - tools, combinations and impact; market introduction of a brand; marketing mix - pricing, distribution, communications; the advantages of brands; establishing and supporting brand in the marketplace; actions during crisis; stimulating sales.

Target audience:
Experts and managers in marketing and sales departments, brand and product managers, sales and marketing teams and other professionals responsible for managing a brand to drive profitable growth.