Topics:
Competitive Intelligence (CI) Fundamentals - definitions, differences between industrial and competitive intelligence. Information gathering, market and cluster analysis. Research, Analysis and Connection tasks of CI. CI projects phases. Real market share valuation. The Intelligence Cycle. Classic and Contemporary Intelligence Tools & Techniques. Extended SWOT analysis, Key Success Factor Analysis, Kotler role model, Structure-Conduct-Performance model. CI Information sources. Recommendations for information gathering. Practical Implementation of CI in Bulgaria.

Target audience:
General Management Personnel, Commercial and Marketing Managers, Business Analysts, Market Research Experts.