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Detailed curriculum
Week One
1. Introduction
PP
Body of knowledge
2. Presenting and Selling
The AIDA technique
Motivation
The sales situation
The FAB method
3. The Role of the Presenter
4. Researching the Subject
5. Researching the Audience
Logical deduction
Detailed
Typology
Recording the results
6. Strategic Focus
Product-oriented
Customer-oriented
Values-oriented
7. Stage Management
Types of presentations – the genre
8. Expository Tactics
Tell a story!
Conventional outline
Business process
Logic and intuition
Teaching methods
Week Two
9. Visual Aids – how to make numbers speak
Graphics
Data sets and ranking
User-friendly presentation
Trend lines
Analyses
Perception and facts
10. Preparing the Visuals
Design
Fonts
Text
Graphics
Tables
Pictures
11. What annoys them most?
12. PP Tips
13. Rules of oral communications
Acknowledging the limitations
Culture difference
Forming notions
Style and register
Forbidden phrases
14. How to Be Convincing
15. Opening and closing tips
16. Errors and mishaps
17. Interactive Presentations
Responding to questions
Response formulae
18. Body Language
Elements
Degree of mastery
Interpretations
19. Mimics
Smile
Eye contact
Negative emotions
20. Gestures
Arms
Hands
For leaders
For managers
21. Pose – distance, crossed arms, sitting
22. Interaction during Negotiations
Final Test
You will take a final test with multiple choice questions.
If you score 70% correct answers you will be awarded a certificate.
You can solve a case study instead. You will be assigned to develop a presentation on a set of parameters which will be graded by an expert in terms of:
- Message
- Benefits to clients
- Content and structure
- Visuals
- Ability to inform
- Ability to persuade
- Ability to entertain
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Bulgarian