The marketing audit is a systematic examination of every aspect of sales, marketing, customer service, and even operations that affect sales and marketing in order to determine how well and cost-effectively each element helps the firm meet its overall goals. A good strategy would be to divide the questions into following areas - market and customer audit, product audit and marketing mix.

Topics:

• Marketing Environment Analysis: Features and Trends
• Company Environment Analysis: Objectives, Strategy, Organization
• Marketing and Customer Audit
• Product Audit
• Pricing Policy Audit
• Distribution Systems Analysis
• Promotion Activity Analysis

Target audience:
This course is targeting professionals interested in applied marketing - owners and managers of production and trade companies, marketing experts in production and trade companies, experts in service advertising agencies, etc.