Merchandising and positioning in the outlet are an important part of presenting your products to the customers. Out of good merchandising consumers enjoy a number of benefits: ease of shopping, favorite brands within easy reach and less effort invested in looking for a specific product. The benefits for retailers and suppliers are increased sales, more "unplanned" (impulse) purchases, and an improved corporate image.

 

Not every location in your store is good for the specific product. You have to know your Hot and Cold Spots. What is more, merchandising works differently for different businesses and product categories. The effective arranging of the product means applying a set of proven rules to the products on the shelf. Retailers who do not respect the rules of effective merchandising run the risk of slow sales and accumulating stock.

 

This course acquaints you with the methods, rules, and techniques of good merchandising and positioning.

 

 

This course will help you